Home > SEO > First Link Priority: A Hidden Factor

First Link Priority: A Hidden Factor

Today I want to show you an on-page hidden factor called “First Link Priority“. Usually I love to crawl web all the time and I have noticed a common problem that is still hidden from many web developers and SEO guys. First Link Priority means that when a page links more than once to the same targeted webpage, Google will completely ignore all links after the first. Now I will give you more clarification through below shown image.

First Link Priority Here you can see in the image Page 1 links to Page 2 twice, firstly  through an image and 2ndly through an optimized anchor text for SEO purpose. But the thing is that crawler will 2nd link pointed towards Page 2, which was kept there for SEO value. Reason, because rule states that when a page links (through an image or an anchor text) more than once to the same targeted page, Google will completely ignore all links after the first, which results in PR juice passed to it (because crawler uses image link to pass on to Page 2), but not anchor text relevance, which is a valuable source of optimization. That means optimized keyword rich link has no value toward googlebot.

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